BC²Behavior, Cognition & Complexity

Paris School of Business

BC²

Behavior, Cognition & Complexity

We connect macro, meso and micro perspectives to understand how individuals think and behave in complex social and economic systems.

Methods Computational simulation, machine learning, survey-based and experimental methods.

Meet the team Our activities
Macro Meso Micro
01

Micro

Individual cognition & decision-making

02

Meso

Teams, groups & organizations

03

Macro

Institutions & societal dynamics

10internal members
26international affiliates
10countries
1funded projects

People

Team

Davide Secchi

Professor of Management

Computational cognition, agent-based modeling

Andrea Guido

Associate Professor of Management

Behavioral & experimental economics, decision making

Alexandra Le Chaffotec

Associate Professor of Economics

Organizational innovation, healthcare

Mickael Melki

Full Professor of Economics

Political economy, economic history

Rahman Khan

Associate Professor of Management

Workplace deviance, AI-driven HRM

Masoud Shayganmehr

Associate Professor of Management

ML, deep learning, Industry 4.0

Sumayya Shaikh

Assistant Professor of Marketing

Consumer behavior, sustainability, AI

Nada Rejeb

Associate Professor of Management

Entrepreneurship, innovation, family firm strategy

Humaira-Kamal Pasha

Associate Professor of Economics

Development economics, gender, climate change, human capital

Ekaterina Besson

Associate Professor of Management

Collaborative entrepreneurship, process innovation, team integration

What we do

Activities

01

Conferences

Presentations at major international conferences (EURAM, AOM); a paper on AI in organizations at NMP.

02

Events & training

Annual international workshop with two keynote speakers, brown bag seminars, writing retreats, and methodology seminars open to junior faculty.

03

Teaching innovation

New courses on computational simulation, decision-making in complexity, and machine learning & LLMs for business students.

04

Industry & stakeholder network

Structured partnerships with Orange Innovation Research, Université Paris 1 Panthéon-Sorbonne and the University of Insubria, co-developing applied research agendas.

Talks

Seminars

Upcoming

  • The Backlash Against Gender Quotas

    Alejandro Martínez-MarquinaUniversity of Southern California

    Joint work with Juan B. Gonzalez

    Abstract

    Gender quotas are used to address gender disparities, but they may trigger backlash that undermines their effectiveness. In an online hiring experiment, requiring recruiters to hire a female candidate for one position leads them to penalize women in other, uncovered positions, offering lower salaries and making them twice as likely to receive no offer. No such effect arises when quotas mandate hiring men. Backlash emerges among supporters and opponents of equity policies, and renders the quota policy ineffective. Under the quota, women are evaluated jointly with quota beneficiaries, unintentionally raising the bar for the group the policy aims to promote.

  • Date TBA

    Title TBA

    Darina Butalova

Funding

Funded projects

Orange Innovation Research

Nudges & AI behavior

Research on nudging and behavior toward AI.